"Adidas - We strive to be the global leader in the sporting goods industry with sports brands built on a passion for competition and a sporting lifestyle.
adidas has a clear mission – “to be the leading sports brand in the world”. To accomplish this mission, the organization at adidas is segmented to meet the needs of distinct groups of sport-oriented consumers. Our product and marketing initiatives primarily focus on key global sports categories and on the sports lifestyle market. The adidas brand attitude “Impossible is nothing” drives all our brand communication initiatives and helps us strengthen the adidas brand’s bond with the consumer. With our broad but selective distribution approach and our pricing strategy, we clearly position adidas as a premium brand in all markets.
adidas Sport Performance
The adidas Sport Performance division is completely focused on the athlete who demands performance first and style second. Every sport is important, but the main categories of running, football, basketball and training apparel are the primary focus of this division.
adidas Sport Heritage
The adidas Sport Heritage division looks to our past for inspiration and direction for the authentic and contemporary products of the future. These products have a clear foundation in sport but are meant for lifestyle and street wear.
adidas Sport Style
The adidas Sport Style division is directed at the style- and fashion-conscious consumer who still desires the look and attitude of sport but in a new, more sophisticated interpretation. It is the foundation in sport that adidas and this consumer share that makes this division so exciting and full of potential."