Senior Brand Manager

з/п не указана

Вакансия в архиве

Работодатель, вероятно, уже нашел нужного кандидата и больше не принимает отклики на эту вакансию

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Требуемый опыт работы: 3–6 лет

Полная занятость, полный день

Danone is a global company with an inspiring mission, "bringing health through food to as many people as possible". Danone produces incredible products in 4 different areas: dairy, infant nutrition, medical nutrition and waters. Our ambition is to become a purpose driven company with a collaborative, agile, open and learning organization where 100000 unique talents grow.

Essential Dairy & Plant-based division (EDP) produces and markets fermented fresh dairy products. In Russia we have 16 modern plants to produce our key brands – Danone, Prostokvashino, Activia, Actimel, Danissimo. At Danone, our purpose is to favour healthier eating practices, and we believe this can only be achieved by considering food in the broader sense: a cultural, social, emotional and physiological experience, where both nutrition and enjoyment play a key role to sustaining health.

In this role you will:

  • Brand / category strategy and plans development and implementation
  • Business reviews, on-going market / competition / brand / category / initiative performance in-depth analysis and action plans, management reporting
  • Innovation & NPD: portfolio management, lead development of pipe-line, development and launch of new products and packaging innovations
  • Consumer understanding and marketing research: both tracking and ad-hoc
  • Brand communication development (concept development, creative ideas, 360 campaigns (incl. TVC, BTL, digital, in-store): leadership from idea to implementation and post analysis, pack design and POS development
  • On-going liaise and cooperation with the Global Team
  • Brand / category P&L management
  • Brand budget management & tracking
  • Manage and develop subordinate

Feel free to apply if you have:

  • Marketing experience 5+years in a multinational FMCG company
  • Good business acumen with strong analytical skills
  • Proven track of development and launch of innovations & renovations
  • Deep knowledge of marketing research instruments / methodologies
  • Development and execution of 360 communication campaigns
  • Experience with managing a subordinate / a team of subordinates
  • Fluency in English, both written and spoken
  • You are Initiative and creative ability with high level of execution
  • You are result-oriented, have a positive, can do attitude
  • You are very good team player
  • You are advanced user of MS Office (Word, Excel, PP)

Contribute to a healthier world.

Ключевые навыки

Project managementAdvertisingМаркетинговые исследованияPresentation skillsMac Os

Адрес

Московская область, Новорижское шоссе, 23-й километр

Вакансия опубликована 6 марта 2020 в Москве

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